Conversion rate of ecommerce companies in Japan

Which e-commerce companies in Japan are effective in converting its users into buyers?

<%
	var dname = detail.name.charAt(0).toUpperCase()+detail.name.slice(1);
%>
<p>
<%=dname%>
<% if(detail.rank<=5) { %>
	is one of the top 5 e-commerce markets in the world.
<% } else if(detail.rank<=10) { %>
	is one of the top 10 e-commerce markets in the world.
<% } else { %>
	is one of the emerging e-commerce markets in the world.
<% } %>

<% if(detail.sites<100) { %>
	It has more than <%=Math.floor(detail.sites/10)*10%> sites in the country.
<% } else { %>
	It has more than <%=Math.floor(detail.sites/100)*100%> sites in the country.
<% } %>

We have evaluated the performance of companies in <%=dname%> across the four key marketing aspects: 
acquisition, signup, engagement and conversion. 
These aspects are scored on a scale of 100 using our algorithmic model and 
we have ranked the top performing companies:
</p>

<br/>
<p>
We have classified companies into:
</p>

<ul>
<%
	for(var nm in classified)
	{
		var cl = classified[nm];
%>
	<li>
		<b><%=nm.charAt(0).toUpperCase()+nm.slice(1)%>:</b>
		<% if(cl.length>0){ %>
			<%-cl.map(function(itm){ return itm.charAt(0).toUpperCase()+itm.slice(1); }).join(', ')%> 
			<%=cl.length==1?'is':'are'%> the <%=cl.length==1?nm.slice(0,-1):nm%> in marketing effectiveness.
		<% } else{ %>
			We found no <%=nm%> in marketing effectiveness.
		<% } %>
		<% if(cl.length==0){ %>
			<%=nm.charAt(0).toUpperCase()+nm.slice(1)%> have 
		<% } else if(cl.length==1){ %>
			It has
		<% } else if(cl.length>1){ %>
			They have 
		<% } %>
		<% if(nm=='leaders'){ %>
			high user signup as well as high engagement rates.
			Their customers have a higher lifetime value, which means a greater ROI in the long run.
		<% } else if(nm=='performers'){ %>
			high user signup, but lower engagement rates.
			They generate high ROI in the short term, but the lifetime value of their customers might be low.
		<% } else if(nm=='samaritans'){ %>
			high engagement rates, but low user signup.
			Although, they have good reputation with their customers,
			they are not as aggressive as their competitors in marketing.
		<% } else if(nm=='challengers'){ %>
			low user signup and low engagement rates.
			They have to focus on both marketing and customer retention.
		<% } %>
	</li>
<%
	}
%>
</ul>

Here are the top e-commerce companies that are effective at marketing:

Leaders

Performers

Samaritans

Challengers

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Disclaimer: This report is created by Guesswork Research Team based on the publicly available traffic data. We use this data to predict the internal metrics of e-commerce companies using our machine learning algorithm. These are indicative numbers. If you have any questions or feedback on this report, please write to us at research@guesswork.co